---
title: "AIZIZA — Glossary"
description: "Definitions of terms used across the AIZIZA site."
doc_version: "1.0.0"
last_updated: "2026-06-22"
---

# AIZIZA — Glossary

Definitions of terms used across the AIZIZA site.

Key terminology we use when talking about web design, branding, and AI optimization.

- **Conversion rate** — the share of visitors who take a desired action (e.g. booking a call).
- **Brand system** — the reusable rules, type, color, and components that keep a brand consistent.
- **GEO (Generative Engine Optimization)** — structuring a site so AI assistants can find and cite it.
- **SEO (Search Engine Optimization)** — structuring a site so search engines rank and surface it.
- **Above the fold** — the part of a page visible before scrolling.
- **Call to action (CTA)** — the primary prompt that tells a visitor what to do next.

## Sitemap
- [Home](/index.md)
- [About](/about.md)
- [Work](/work.md)
- [Contact](/contact.md)
- [Glossary](/glossary.md)